Alva Skateboard Decks

If you want to talk history, you have to talk about Alva. Founded in 1977 by the legendary Tony Alva, this brand represents the true genesis of modern aggressive pool and vertical skating. Alva was one of the original Z-Boys, a key figure in the shift from sidewalk surfing to concrete destruction. The Alva Skateboard Decks company was instrumental in pushing functional, wider shapes for vert and ditch skating, moving far beyond the narrow planks of the time. While the company has seen various iterations over the decades, it remains synonymous with a classic 70s and 80s California aesthetic: loud graphics, directional shapes, and an absolute dedication to carving. Buying an Alva Deck isn't just buying wood; it’s owning a piece of the original cultural revolution, pressed by the man who redefined what a skateboarder could be.