World Industries Skateboards
World Industries didnโt just make boards; they fundamentally broke the skateboard industry in the late โ80s. Founded by Steve Rocco and Rodney Mullen, the brand was a middle finger to the corporate "Big Five" of the era. It was the first true skater-owned empire, defined by a gritty, street-first attitude and an irreverent marketing style that changed how skate companies talked to their audience. From the legendary technicality of Mullen to the raw street power of Mike Vallely and Kareem Campbell, World Industries established the blueprint for the modern independent skate brand.
The visual history is just as heavy. Marc McKeeโs artwork introduced iconic, often controversial characters like Flameboy, Wet Willy, and Devilman, which became the face of the brand through the โ90s boom. Whether youโre chasing the nostalgia of a classic reissue or setting up a fresh 7-ply North American maple deck, World Industries remains a cornerstone of skate culture. These boards are built with the same focus on street progression that started the revolutionโdurable presses, functional concaves, and graphics that still stand out in a crowd. Grab a piece of history and keep the rebellious spirit alive on every push.
