Black Label Skateboards

Black Label Skateboards

Founded in 1988 by John Lucero, the brand has spent over three decades acting as the backbone of underground skating. It’s a label that doesn't care about trends or Olympic scores; it cares about curb cuts, backyard pools, and raw power. With a lineage that includes legends like Jason Adams, Matt Hensley, and Salman Agah, the "Label Kills" mantra is backed by a history of doing things the hard way and staying independent when everyone else sold out.

The boards are built for skaters who actually hit the ground. You’ll find a mix of classic popsicle shapes and the wider, more aggressive directional decks that Lucero is famous for designing. Whether you’re looking for the iconic "Elephant" graphic or a fresh team slick, these decks are pressed for durability and pop. Black Label is for the skaters who want a board that feels like a weapon and a brand that respects the culture’s gritty roots.