Santa Cruz Skateboards

Santa Cruz Skateboards

Santa Cruz Skateboards is not just a brand; it’s a living, breathing piece of skate history. Founded in 1973 by Richard Novak and Jay Shuirman, it’s one of the longest-running and most influential companies in the world. They were instrumental in the shift from surf culture to the aggressive skate lifestyle, commissioning legendary artists like Jim Phillips to create their iconic, often surreal, graphics (the Screaming Hand is mandatory knowledge). Santa Cruz continues to innovate with quality wood and unique reissue shapes. From classic graphic tees to the latest Flight Decks, this collection embodies 50 years of skate culture and uncompromising quality.