Zero Skateboard Decks & Apparel

Zero dropped in ’96 when Jamie Thomas decided skateboarding needed something meaner. The skull logo wasn’t just branding, it was a warning sign. Their first video Thrill of It All hit like a brick, and by the time Misled Youth came out, kids everywhere were jumping down bigger sets, eating concrete, and rewinding those tapes until the sound warped. Zero was never about polish, it was about hammers, and they stacked them in every part.

The crew has always been a wrecking squad. Jamie set the tone, Elissa Steamer showed up and made history, and Chris Cole rolled through with back-to-back SOTYs like it was nothing. Dane Burman’s enders keep the legacy alive, throwing himself into rails that look more like scaffolding than spots. Zero’s team edits weren’t hype reels, they were battle footage, and they made you want to roll out and take your own swings.

Zero kept its circle tight too. Fallen Footwear carried the same dirt-under-the-nails vibe, and shops worldwide kept the decks in steady rotation. Stack it against the psychedelic graphics of Welcome Skateboards or the gear-first precision of Venture Trucks and you see where Zero stands. It’s blood, grit, and concrete rash pressed into maple. Nearly three decades later, that skull logo still dares you to step up or get broke off trying.