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DGK, which stands for Dirty Ghetto Kids, is the defiant, unfiltered vision of founder Stevie Williams. Launched in 2002, the brand was a response to the elitism Williams perceived in the industry, embracing the hustle and the streets that bred true talent. DGK became an immediate cultural force, representing the underdogs and the raw energy of urban skating. Their graphics are often colorful, bold, and directly reference street life, hip-hop, and the grind it takes to make it. The team roster has always been packed with powerful street skaters known for heavy-hitting, technical parts. DGK decks are pressed for performance, consistently delivering the pop and shape demanded by modern technical street skating. This is skating for the uninvited—a genuine voice from the gutter up.
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