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Plan B started in 1991 under Mike Ternasky and set a new bar with Questionable and Second Hand Smoke. The roster read like a who’s who of street and vert through the 90s. The brand returned in the mid 2000s with leadership from Danny Way and Colin McKay, later releasing True and a steady run of pro parts that echoed the original standard. Plan B graphics have swung from clean logos to bold photo-based runs, while the boards themselves follow current shapes and concaves for street. It is a brand tied closely to the evolution of technical skating and big video moments.
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